A UNIQUE OPPORTUNITY FOR PEOPLE PASSIONATE ABOUT GOOD FOOD AND WINE TO OWN THEIR OWN 3-IN-1 DELICATESSEN, FINE WINE AND FIRST CLASS COFFEE SHOP...

Yes, this really is an opportunity to build a successful Delicatessen, Fine Wine And First Class Coffee Shop business of your own providing a unique experience that’s in high demand…all over the United Kingdom.

Give us a chance to explain in more detail and we’ll show you how you too can benefit from this unique, exciting, and life-changing Franchise opportunity

Before we go any further – this opportunity is not for everyone - if you don’t have the following attributes, please don’t read any further. We are looking for people who…

	Have a passion for good food and wine and want to learn more
	Looking for a business that you’ll have a REAL say in
	Are highly motivated
	Enjoy dealing with people ‘day to day’
	Can provide exceptionable customer service
And most importantly...
	Have the desire to run your own ethical business!
So What is This Unique Franchise Opportunity All About?

Hopefully we’ve now got your attention and we can get down to the detail. Here’s what the Berits & Brown Opportunity is all about…

The Business - We Offer A Unique Good Food And Wine Experience With Exceptional Customer Service To Discerning Consumers

Berits & Brown was established to bring high quality, fresh and honest produce from all over the World to local communities. Sue and Peter value quality and flavour above everything and have personally selected a range of exciting foods and wines for sale. Each shop offers a delicatessen, fine wine and first class coffee shop experience, with exceptional service, to the discerning consumer in a local setting.

We also provide luxury hampers, fine food and wine packs for special occasions, and run a wine club.

We will show you how to successfully run your own delicatessen, fine wine and first class coffee shop using our very own tried and tested methods. These include:

	How to create a great business doing the things you love
	How to become part of the large and growing ‘real’ food and wine movement
	How to create a unique experience for your customers

Your Role As A Berits & Brown Franchisee – The Owner Of A Local Business Providing A First Class Service For Your Customers

Operating from your cosy and inviting shop you’ll provide the local community with interesting and tasty foods, and wines they can’t easily get anywhere else – although once word gets out you’ll find that people will travel to experience what Berits & Brown have to offer.  You’ll establish a place where people come back again and again to enjoy the fresh delicatessen lunches prepared for them, and as a member of The Guild of Fine Food you’ll have the opportunity to meet and mix with like-minded retailers.  An ideal B&B location is where there is a large number of relatively affluent consumers who appreciate independently sourced good food and wine; a well heeled city suburb or country town for example.

Don't forget – you’ll receive thorough training in our proven systems that will help you every step of the way. We’ll find the ideal shop premises and we’ll assist in gaining all the licences and approvals required.  And whilst your shop is being transformed into a Berits & Brown, we’ll be running local marketing programmes to make sure the opening is a great success.  As long as you qualify, you already have the necessary skills to be a success – we just give you the framework and systems to apply.

Build A Business With Value Doing The Things You Love – Running A Prestigious Food And Wine Shop Using Our Proven Methods

Opening a delicatessen, fine wine and first class coffee shop, and gaining the reputation of Berits & Brown, takes a lot of knowledge, experience and hard work.  Finding the right premises, gaining all the necessary approvals, sourcing products and suppliers and putting it all together can be daunting.  However, Sue and Pete have been through it all and you will have personal access to their knowledge and experience – as well as their proven business methods – to get you established right from the start.  We have contracted with a specialist retail property services company to locate the ideal premises for you.  In fact we’ll provide you with everything you need to ensure the success of your Berits & Brown Franchise.

A Franchise With A Difference – You Have A REAL Say In How Your Shop Develops

Once you’re ready you’ll be encouraged – and given every assistance – to enhance the local feel of your shop, by starting to source your own food/wine-related products.  The training you’ll have received, along with the experience gained in running your own outlet, will give you all the knowledge necessary to undertake this.

Why Customers Are Flocking To Us – Our Delicatessen, Fine Wine And First Class Coffee Shop In One Local And Friendly Location Is Unique!

Competition in the food and wine industry is intense. However, Berits & Brown is in a small sector where a delicatessen, wine shop and coffee shop are all co-located in an attractive setting. We have gone further and defined a niche within this sector whereby we do not offer goods that are easily available in larger outlets or supermarkets…

"The deli is renowned for its innovative creative fusion of foods from Scotland and around the world, as well as providing a wide range of high-quality wines that you won’t find in the supermarkets.."

Further, we have developed our shop into a place that is cosy, informal and inviting. We have developed the concept of providing a place where local people and visitors can sit together and have a home made bowl of soup and a sandwich along with a cup of coffee or a glass of wine whilst chatting or browsing a newspaper, magazine or cookery book…

“This delicatessen, coffee shop and wine merchant has been the talk of Kippen since it opened in March – much of it coming from the always-full 12-seater communal table. It’s all very relaxed, whether you build your own sandwich, or order a bespoke platter of cheese, charcuterie or smoked fish from the summer isles.”

"Customers say the deli has become a village centre point, where they can relax in true continental style with proper coffee and newspapers or browse the recipe book library."

Special occasions are catered for with luxury hampers and fine food and wine packs…

"Throwing my head back to drop another strawberry into my mouth, I felt terribly A-list. This was pure Hello. I felt ever so special and that was precisely what Brown and his business partner Sue Berits told me was there wish. Their swanky service is deliberately extravagant, purposefully posh and designed to make any special occasion a day to remember."

Since opening, our dedication to sourcing the finest products and delivering the best service has gained us many regular customers and accolades from the industry.

"Berits & Brown the exclusive Scottish delicatessen, coffee shop and wine merchant has gone from strength to strength since its formation and is widely recognised as being one of the best in Scotland, earning a place in the finals of the Scottish Grocer awards."

Who Is Perfect For This Business – People With A Passion For Good Food And Wine And The Ability To Provide First Class Customer Service

We are looking for a special type of person.  Someone who is looking for a business that will allow them to share their passion for good food and wine with their customers, someone who is self-motivated and enthusiastic, and with the ability to provide first class customer service.  Of course they will have empathy and enjoy mixing with all kinds of people, but they will also have the ambition to succeed in their own ethical business.

Can YOU Do It?

This opportunity is not for everyone.  To be able to run a Berits & Brown successfully requires more than just a passion for good food and wine, and the ability to provide first class customer service.  You will also need to be able to form lasting relationships with customers and suppliers alike.  Having said that, if this applies to you then you will be able to take full advantage of the Berits & Brown Franchise opportunity, as our training provides everything else you’ll need to be successful.

Why Choose Berits & Brown – Seven Notable Reasons

We recognised that there was a real gap in the food and wine market and developed the concept of a delicatessen, fine wine and first class coffee shop in one cosy and friendly location. We soon realised that we could make the concept available to a wider group of people and decided to enlist the services of the franchise industry’s most successful franchising group, The Franchise Doctors, to take our idea forward. Working in conjunction with The Franchise Doctors, we have created what we believe is an irresistible offer to people who have a passion for good food and wine, along with the ability to provide first class customer service. Here’s a quick taster:

1.	Full Business Start Up Support Provided: We provide assistance with the design and shop fitting of your Berits & Brown premises.  This includes premises specification, equipment list and initial stock requirements.  Our specialist retail property services partner will find a suitable shop premises, and we will assist you in gaining all the licences and approvals required and set up your initial suppliers and EPOS system.  Extensive marketing activity before you open ensures that you’ll have customers straight away.  We’ll also train you how to use our entire business system on the franchisee training course.
2.	Spend Your Day Doing Something You Love In An Area You Choose: You’ll spend your time sharing your passion for good food and wine with discerning customers who value what you offer.  You’ll have the opportunity to attend trade fairs to source new products and suppliers, and mix with like minded people.  You’ll soon become an invaluable member of the community.
3.	A Unique Franchise Proposition:  You’ll have a REAL say in how your business develops locally – all with our support of course.
4.	You Earn A Good Income: Each Berits & Brown shop has the benefit of three revenue streams – deli, wine and coffee shop and there are real opportunities for cross and up-selling.  And don’t forget, this is in the context of a huge and growing market.  There is also the opportunity to open further shops if appropriate.
5.	Customers Desire What We Offer: The experience we provide is in high demand – there is competition in the food and wine industry, but our offering of delicatessen, fine wine and first class coffee shop in a single location is truly unique.
6.	You’re Never Alone: You get a support structure that ensures you’ll always have someone to turn to – Berits & Brown and the Franchise Doctors will support you every step of the way…You have to be successful otherwise we aren’t!
7.	Quick Return On Investment: Your franchise fee is earned back in less than 12 months

I'm Interested. What's The Next Step...

If you qualify (see the list at the top of the page) there are 4 quick and easy ways to contact us...

1. Phone: 0845 157 7527 Now
2. Email: enquiries@beritsandbrown-franchise.com
3. Complete the on-line enquiry form by clicking here
4. Download our Why To Buy Brochure by clicking here

We can then arrange a Free no obligation meeting. But you must be quick, we’re filling up fast!
We look forward to welcoming you into our growing and thriving business.
To Your Success

Sue Berits Co-founder

Peter Brown Co-founder

P.S. Download our Why To Buy Brochure right now. It gives you all the important details on this life-changing opportunity. Click here to download the brochure.